Page basics
- Unique, descriptive title.
- Useful meta description.
- One clear primary heading.
- Canonical URL where appropriate.
- Descriptive link text and image alt text.
Crawlability
Check robots.txt, sitemap.xml, status codes and redirects. A good page cannot rank if search engines cannot reliably reach the intended URL.
Performance and mobile usability
Keep pages responsive, avoid oversized images and monitor Core Web Vitals using a current performance tool.